Hookology is the intelligence engine for growth teams, connecting your data, business context and marketing activity to tell you what is happening, why it matters, and what to do next.
30-minute discovery call · A view of your own accounts · Scope agreed before anything is built
12
Native data sources
5
Connected pillars
Daily
AI decision briefing
1-2-1
Named account manager
CAC increased 28% week on week
Creative fatigue concentrated in Meta
Target ROAS 3.0x at 62% gross margin
Shift 15% of spend to these campaigns
Native integrations with every channel your team already runs
The problem
Twelve platforms. Forty-seven dashboards. Hundreds of metrics. And someone still has to work out what actually matters this week, and what to do about it before the budget is gone.
12
Platforms
47
Dashboards
100s
Metrics
1
Person deciding
The platform
Five connected pillars instead of a shelf of disconnected tools: performance intelligence, creative, search and site, growth and market, and the operations layer that keeps it all governed.
Intelligence
Decisions, not charts.
Creative
Score, brief and build.
Search & Site
Organic and site health.
Growth & Market
Where budget goes.
Operations & Governance
Targets and protection.
All five pillars feed the same intelligence layer, so every recommendation is aware of the rest of your account.
Meet the Context Engine
Your context is what turns marketing data into meaningful recommendations. The Context Engine holds the commercial truth of your business, so every signal is scored against what you are actually trying to achieve.
What it actually does
See it in action
Real screens from the live platform, grounded in a connected account.
An Opportunity Score with its contributors ranked - data quality, scaling headroom, creative freshness, testing velocity - plus a written strategic briefing that says where the growth actually is.
Recommendations, risks, competitor moves and sync alerts collapse into one queue with confidence and evidence, alongside a daily brief that summarises yesterday and ranks today's actions.
Spend, revenue, ROAS, conversions, CPA, CTR and CPC across Google, Meta, Microsoft and LinkedIn - each compared to the previous period and to a forecast, with the top performer and biggest liability flagged.
Hook, offer, CTA and colour tagged automatically, then scored against your own account average - full spend data, Google's PMax asset grades or engagement-only signals, so nothing is stuck in 'needs data'.
Learned per-network elasticity, Monte Carlo confidence bands and a constrained optimiser. Switch between Conservative and Market Domination and see revenue, profit, ROAS and confidence move - with the historical proof behind it.
58
Working modules in the platform
12
Native data sources
24/7
Anomaly and delivery monitoring
1-2-1
Named account management
How we work
Hookology is early and deliberately hands-on. Rather than borrowed quotes, here is exactly what every engagement includes.
Discovery to live
We scope your channels, margins, seasonality and internal rules on a discovery call, then build and connect the workspace for you before your team logs in.
Defensible decisions
Nothing tells you to move budget without showing the evidence behind it: the window compared, the numbers used and the expected commercial impact.
1-2-1 account management
Regular working sessions on your live numbers, reviews before significant budget moves, and changes to the build as your priorities shift.
How we work
There is no self-serve wizard. Every workspace is scoped, built and run with a named account manager alongside your team.
We review your accounts, data and commercial model with you, agree what good looks like, and scope the build before anything starts.
We connect your channels, backfill history and configure scoring, targets and guardrails around your margins rather than leaving you with defaults.
Your named account manager works the account with you: reviewing recommendations, running planning sessions and evolving the build as priorities change.
Pricing
Plans scale with how much you run, never with your ad spend. Every plan includes the full platform, a bespoke configuration and a named account manager - annual billing gives you two months free.
Everything you need to see what your marketing is really doing.
1
Client brands
2
Team members
5
Accounts
Daily
Guard sweeps
Onboarding and account management included
What's included
Full-depth intelligence across every channel you run.
2
Client brands
5
Team members
10
Accounts
Every 6 hours
Guard sweeps
Extra brands £119/mo each
What's included
Model the decision before you make it.
4
Client brands
10
Team members
25
Accounts
Hourly
Guard sweeps
Extra brands £99/mo each
What's included
Built around your data estate and governance needs.
Unlimited
Client brands
Unlimited
Team members
Unlimited
Accounts
Hourly
Guard sweeps
Bespoke build and commercial terms
What's included
Every plan includes onboarding and 1-2-1 account management, plus up to £25k a month of managed ad spend; higher spend bands add £199 or £399 a month. Add-ons such as extra seats (£29/mo) are available on any plan. VAT calculated at checkout. See full pricing details.
No, and that is deliberate. Every workspace is built around your channels, margins, seasonality and internal rules. We scope it on a discovery call, build and connect it for you, then onboard your team on your own live data.
Typically two to three weeks from discovery to your team working in the platform, depending on how many channels and brands are involved. You get a scope and timeline before anything starts.
A named account manager who knows your account: regular working sessions on your live numbers, reviews before significant budget moves, quarterly planning, and changes to the build as your priorities shift. Not a shared inbox and a help centre.
Pricing scales with the size of the build and the number of brands you run, from a single brand through to agency portfolios and enterprise. Every engagement includes the full platform, a bespoke configuration and account management. Annual billing saves around 17 per cent.
Yes. We load your guidelines, past winners and customer language during onboarding, so hooks, briefs and recommendations are grounded in how you actually sound rather than generic AI output.
Read-only API connections, encrypted in transit and at rest, with least-privilege access. Enterprise engagements add SSO, audit logs and custom retention. Your creative and spend data stays in your own workspace.
We replace the parts that do not move the needle: manual tagging, weekly decks and gut-feel decisions. Most teams keep their existing reporting for finance and run Hookology as their growth operating system.
Revenue Guard checks revenue against spend continuously and alerts you when a move is genuinely material, naming the channel, campaign or creative behind it rather than sending a generic warning. Alerts arrive by email and in the platform, with the evidence attached.
Yes. Departments, owners and per-client access are built in, so campaigns, briefs and actions all have a named owner, and each person only sees the clients and tools they should. Agency portfolios run multiple brands in the same workspace with data kept separate.
In 30 minutes we connect your marketing data to your business context, then show you the opportunities it surfaces and what Hookology recommends you do next.